"cool and iconic "

client : forte bank
year : 2012
brand & graphics By liuzzodesign

For this project, we sought to create a fresh atmosphere with a hint of Kazak iconic elements based on reinterpretation of traditional yourta ornamental motifs.
The design ideas spinned around the questioning: “How to be cool and iconic in a Kazakhstan way?”. Our starting point was the nomadic camp as landscape shifted to a modern and iconic nomadic camp as a bank.
Color concept : the dominant whites represent snow, the reddish brown represents fire and the light blue stands for water, three fundamental elements in the nomadic Kazakh people landscape.

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