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CASE IH AGRICULTURE DEALER
A new retail concept design for CASE IH – an important brand of agricultural equipment.
The main objective of the project was to develop a concept model of a dealer store that should have strong and immediate brand recognition. Designed according to brand guidelines, a new retail concept allows dealer to successfully display CASE IH equipment and promote accessories and other brands products in an organized way. A service model studied in this project helps to organize and direct flows from sales to service and counseling. The concept can be easily implemented in different dealer spaces thanks to the key project elements, such as modular furniture, display system, signage and communication system.
THE THOUSAND AND ONE NIGHTS
One thousand one night is a unique landmark restaurant offering a memorable dining experience in Doha’s “Cultural Village”.
The exclusive “1001 Arabian Nights” atmosphere blends into contemporary technology in a multi-sensorial environment, with special lighting effects and a variety of tactile, visual, olfactive and interactive experiences.
People can browse the magic environment and find their special spot in this cozy, glamourous atmosphere by selecting in which particular space they want to be.
The journey starts with a magic tunnel entrance. Once inside, visitors can choose the environment they prefer: clouds, magic carpet, desert, amphora and gardens. All details have been elegantly assembled, from furniture to serving sets.
Here the local cultural tradition is translated into a modern, unexpected, phantasmagoric experience.
FORTE BANK
For this project, we sought to create a fresh atmosphere with a hint of Kazak iconic elements based on reinterpretation of traditional yourta ornamental motifs.
The design ideas spinned around the questioning: “How to be cool and iconic in a Kazakhstan way?”. Our starting point was the nomadic camp as landscape shifted to a modern and iconic nomadic camp as a bank.
Color concept : the dominant whites represent snow, the reddish brown represents fire and the light blue stands for water, three fundamental elements in the nomadic Kazakh people landscape.
HOTEL MARIOTT
Interior design project of public spaces for Marriott Krasnodar.
The project brief required a modern and recognizable look for the foremost hotel public areas: such as reception, lobby, bars and ballroom. The design concept brings a unique and memorable atmosphere through reinterpretation of some codes and colors characteristic for the region.
Each hotel zone is distinctive, it has its color code, uses a material palette and represents different areas: (such as) the South Russian nature and urban vibes of Krasnodar city. A mixture of raw local materials, metal and concrete together with sophisticated lighting, create a contemporary, timeless and elegant interior.
These areas are the perfect starting point to discover Krasnodar region.
TIM
The innovative retail design concept called “warm technology’” was created and realized for Telecom Italia.
The project purpose was to create warm and highly understandable environmentthrough the brand colors, forms and materials. Soft lines of wall system and store environment reinterpret the wavy shapes of the brand.
Libero Rutilo, the design director of the project, tells about the idea of design concept for Tim: “The main material used in this project is wood, the material that belongs to the ancestral memory of the man andresults to be an innovative contradiction itself.The mantle which surrounds is like a made to measures dress: the project was developed with a focus on practical aspects and functionality of retail.On the one hand we guaranteed that store equipment could have enough storage space, and on the other hand, that it could be placed in the most comfortable way,from aesthetic and functional points of view.We ensured that brand communication could be highly visible. Lighting is an essential aspect of this design project. The way it is projected gives a feeling of being under an enormous sequoia carved trunk, while small spotlights remind you of tiny shining stars creating a unique and cozy atmosphere.
BARWA BANK
The most progressive Islamic bank design project represents a harmonious mix of innovative technologies and traditions of the country. The concept of Barwa Bank is innovative from every point of view. It offers a new service standard and a unique design developed specifically for this project.
The project design director, Libero Rutilo talks about the creative process:“The original inspiration came from both the landscape of Qatar and its nature: the dunes inspired the smooth shapes mixed with clear cut geometrical lines, the flowers of the desert with their delicate colours were a source of inspiration for being a symbol of energy and growth, the mother of pearl and the finely carved architectural walls became the main components to translate the precious approach we wanted Barwa Bank to deliver,”
“The bank would just be like a treasure chest: the center of the branch hosts the precious blossom flower of the desert around which lies the orbit as petals, a series of work stations where the main bank activities shelter the growth of the country. The mother pearl luminescence dresses the whole space to capture the Qatari colors, while the inlays with Islamic arabesque run along the perimeter walls.”